INDRIYA / BUYER EVIDENCE RECORD
Free working exercise — September 2026
BuyerProof is an exploration, not an available product.

1. BUYER AND PROBLEM
Who owns the problem? What was the most recent specific occurrence?

2. CURRENT WORKAROUND
What do they do today? What time, effort, money, or risk does it involve?
Record observed behavior separately from your interpretation.

3. OFFER
What exactly are you offering, to whom, at what price or commitment?
Which assumptions must be true for this offer to help?

4. EVIDENCE
What did the buyer say or do? When? In response to which question or offer?
What is missing? What evidence conflicts with your preferred conclusion?
Do not record confidential or personal information without permission.

5. DECISION RULE
Before testing, write the response that would lead you to:
- Continue
- Narrow the audience or problem
- Reposition the offer
- Stop

NEXT TEST
The smallest useful test:
Who will run it:
When the evidence will be reviewed:

This exercise is not a prediction or guarantee of demand.
More about the exploration: https://indriyai.com/products/buyerproof/